All competitors who persist over time must maintain a particular advantage that differs from the others…» Bruce Henderson

“If everyone competes with the same set of variables, the standard is getting higher, but no company comes to the forefront.  Achieving leadership – and staying there – is the basis of the strategy, so we must create a competitive advantage.

The strategy is not to be better at what is done, but to be different in what is done. ” Michel. Porter. 

Only 45% of organizations are satisfied with their Strategic Planning processes. How about you?

Developing a strategy is the first critical step towards generating sustainable value in an organization.

Developing a strategy is the most important work of leaders, and while bibliography and strategic thinking schools can be overwhelming, higher-impact strategy formulation approaches combine excellent reading of environmental opportunities and proper sizing of internal capabilities.

The success of a strategy will depend on its planning, monitoring and communication to the entire organization.

Advantages of the Strategy and Business Plan:

· It forces management to think systematically in the future.

· Identifies changes and developments that can be expected.

· Increases predisposition and preparation for change.

· Improves coordination of activities.

· Minimizes non-rational responses to unexpected events (anticipation).

· Reduces conflicts over the destination and objectives of the company.

· Improves communication across the organization.

· Available resources can be better adjusted to opportunities.

· Facilitates control.

· Improves the profitability of the company (value creation).

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